Welcome
We help clients to influence and be influenced more effectively. We consult on how to build and protect reputation, how to manage reputational risk, how to engage the board in reputational activities and how to measure the effectiveness of influence programmes.
The Business of Influence, Wiley 2011
We help organisations to design and execute programmes to influence through skills and culture, content and story telling, improved operational processes, and the application and integration of information and communication technologies.
We’ve worked with large corporates, non-profits and start-ups. We’ve worked on issues as diverse as global Internet governance, university admissions policy, digital rights management and labour relations.
We pioneer the Influence Scorecard approach described in Philip’s book, The Business of Influence: Reframing Marketing and PR for the Digital Age. It is, as the name suggests, closely allied to the Balanced Scorecard, the world’s dominant business performance management framework.
Philip Sheldrake
Philip Sheldrake
Philip Sheldrake is a Chartered Engineer, a Founding Partner of Meanwhile, the venture marketers, a Main Board Director of Intellect, the UK trade association for the technology industry, and Board Director of 6UK, a government backed non-profit promoting adoption of the new Internet protocol.
Philip authored The Business of Influence: Reframing Marketing and PR for the Digital Age, the digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing, and The Social Web Analytics eBook 2008. He chairs the Chartered Institute of Public Relations group on measurement and evaluation, presents CIPR TV, and designs and chairs Internetome, the Internet of Things Conference.
He co-founded an award–winning PR consultancy at the end of the 90s, selling it to W2 Group, a Massachusetts based marketing services group, to become the European HQ of W2′s PR company, Racepoint.
Jay O’Connor
Jay O'Connor
Jay is an expert in managing reputations, risks and crises and has a particular interest in issues of governance and measurement. This experience has been built painstakingly over many years and in a number of key roles.
Jay is a non-executive partner at Meanwhile and a board member at the Chartered Institute of Public Relations. In 2010, she was the elected President of the Chartered Institute of Public Relations and was named one of the most influential people in PR in PR Week’s Power Book.
Jay was the UK’s youngest Chartered Board Director, amongst the UK’s first Chartered PR practitioners and a former member of the IoD’s Professional Standards Board.
Jay has built and sold an award-winning PR firm, has been a consultant professor of PR at Syracuse University, has a media policy Masters from the London School of Economics and fellowships that include the IoD, CIPR and RSA.
