About Philip Sheldrake
Philip Sheldrake is an expert in marketing technology, digital marketing, process engineering and change management. He works with organisations to improve their sensitivity to their publics and become more effective and efficient in their proactive and reactive interaction. He helps organisations sustain this advantage by identifying appropriate performance measures facilitated by the new marketing technologies, and integrating these into the organisation’s business performance management scorecard.
He works with forward looking organisations seeking early competitive advantage with their identification of the opportunities and challenges of the Internet of Things and the Semantic Web (often referred to as Web 3.0).
Philip authored the Digital Marketing chapter of an upcoming book celebrating the centenary year of the Chartered Institute of Marketing, and is writing a book on transforming traditional marketing and PR strategies in a digital world, to be published by Wiley Spring 2011.
Philip founded and leads the Influence Scorecard™ initiative, attracting the involvement of US thought leaders such as Katie Paine and Ted Shelton, established the PR industry’s first foray into Web 3.0 with the foundation of the work on the PR Ontology For Feelings About Things, and has been invited by best selling author David Meerman Scott to contribute content to his new book.
“The independent expert on the [social web analytics] tools is Philip Sheldrake (@sheldrake). He has a great resource called The Social Web Analytics eBook.” David Meerman Scott, source.
He published “The Social Web Analytics eBook 2008“, downloaded over 90,000 times to date, and runs MarCom Professional, a social professional network for marketing communicators. He is a regular speaker and panellist at conferences, and chairs Intellect’s “Convergence Conversation”, a regular roundtable event attracting participants from the major consumer electronics, IT and telecommunications companies.
Philip co-founded a UK PR consultancy at the close of the 1990s, selling it to Larry Weber’s W2 Group in 2006 to become the group’s European HQ. He was Director of Digital Strategies until leaving the company June 2009. He won and worked on the Mozilla Firefox campaign for six years for which his team won the European Excellence Award 2008, Best PR Technology & Consumer Electronics Campaign. He was also proud to represent the Internet Technical Advisory Committee at the OECD Future of the Internet Economy conference, 2008.
Philip is a Chartered Engineer. He is a main board director of Intellect, the UK’s trade association for the tech industry, alongside board directors of global consumer electronics, IT and telecommunications companies. He is a founding director of 6UK, a company established by the Department for Business, Innovation and Skills to promote awareness and uptake of the new Internet Protocol, IPv6. He founded, built and sold Europe’s first Google Maps mashup, led Europe’s first person-to-person e-payment service, and was previously Industrial Engineering Manager for a division of Mars.
