The Semantic Web
The Semantic Web is frequently referred to as Web 3.0. Whereas Web 2.0 is about community and (user generated) content, Web 3.0 is about the Web understanding the meaning of this community participation and content.
If this sounds to you like something way off in the future that you don’t need to concern yourself with just now, we’d say you are wrong. Web 3.0 was ten years in gestation, and has recently begun to creep out into massive online properties such as Wikipedia, the UK government’s data.gov.uk service and parts of the Tesco websites for example.
We will help you get to grips with the Semantic Web and its ramifications for your marketplace and your interaction with your customers and other stakeholders. This change opens up new opportunities to secure competitive advantage to those who understand it and wield it before their competition.
Influence Crowd forges the PR industry’s first foray into Web 3.0
We have founded the first initiative to contribute to the semantic foundation of Web 3.0 from the PR industry’s perspective. We have started and lead an initiative known as the Ontology For Feelings About Things, aimed at helping social media participants mark-up their social Web contributions semantically.
We have also started to design a PR Ontology for general application to the output of the PR profession. Watch this website and Philip’s blog for more information on that front.
