Influence through IT systems
Data is the lifeblood of the modern organisation. When data is aggregated usefully it becomes information. When information is collated, interpreted and disseminated, it becomes knowledge. With timely knowledge, we can improve organisational decision-making, including decisions related to influence at all levels.
What data do you have, and what do you need that you don’t currently have, to influence and be influenced?
We are expert at knowledge management, customer relationship management, external communications management, media metrics and, most importantly given its relative youth here, social Web analytics. We understand how you need them to interplay too and we work with you to make them do just that.
The integration of social Web analytics
Philip’s ebook “The Social Web Analytics eBook 2008” has, at the time of writing, been downloaded over 80,000 times. The ebook identified some of the impacts of social analytics that are starting to play out today. For example, back in 2008 the game was monitoring, but today the game is workflow; effectively the “ERPing” of social analytics.
Influence Crowd helps you procure the right analytics tools from the increasingly crowded market. We work with you to plug it into the heart of your operations rather than, as most do today, leave it sitting on the desktop of some junior members of your marketing and PR team to play with, printing off some pretty charts now and then. If that’s how it works for you today, you are not doing yourselves justice!
