Influence through content
If content is king then the story is kingmaker.
Stories are not instruction manuals.
Stories are not decrees.
Stories are not a list of reasons why you must buy my product.
Stories are not beautiful photography and the most delightful fonts.
Stories are something people pay for, with money or attention.
Stories have a beginning, middle and end. They are conveyed in an engaging format and the reader feels compelled to tune in and feel what the storyteller is feeling.
The best stories are known and loved and retold by everyone. They permeate your organisation and serve to inspire and inform objective setting and behaviour. They permeate your environment, informing stakeholders’ feelings for and expectations of your organisation.
And shared feelings is empathy, and empathy is a pre-condition of engagement, and engagement is the beginning of influence.
We work with clients to identify the story, develop the story and procure the series of content that helps tell that story. To everyone.
